Weptonic

Conferences

WordCamp Conferences

by  • 

 

2017

Session 7: Biz of web design

  • Struggle bring lawyers to make decisions where I don’t have expertise
  • Price rate = Weekly time x this price / Ex. 3 Mo  x $10k  and always your feeling
  • Price rate = 3 times x Hrly rate of developer
  • Non profit always best price range.
  • Recurrent clients and revenue  ( retainer work )
  • Deadline project 8wks to 10wks after weekly or monthly  fee part of contract
  • Copywriter
  • No code if No content
  • Web project = range $7k to $10k
  • 4 contractors
  • $80k large project
  • $150k gov contract w subcontracts
  • Only subcontractors
  • Ft Collins companies
  • $200k ruby&trails project
  • 10 people in company

Session 6: Sell in WordPress

  • When start ecommerce “ASAP” never to easy, focus based on your inventory.
  • International = card Gateway = PayPal
  • RESOURCES: neversettle.it/resources
  • Marketing is different for each company even if you are in the same industry.
  • Test Card gateway for one time charge, recurring, subscription, refunds, discounts, etc
  • Card gateways = If small companies start with simple integration, when bigger then switch to other gateway / cut the middleman out.
  • More than 3 product options is the maximum limit ( after that  revenue go way down )
  • Always think in total revenue no Price. ( sell cheap or expensive )
  • Price Test for not over sell product and no discriminate or season.
  • Price ( we re in Price competition no brand anymore ), most likely price is set by asking 7-8 people if willing to pay that price.
  • Returns like the ( no money ) or amazon free no question returns just print label
  • Customer Engagement Policy
  • Easy ship and fulfillment ( digital or physical )
  • Mobile = Quick Action ( No read )
  • Web Design is Mobile Design
  • Organization = Simple and future best launch
  • Ecommerce Scale 10 times faster than Retail
  • Assume store in a mall ( retail ) = exommerce to sell prods
  • Tons opportunity x sell online
  • 650k sites make $1k yr
  • Alexa Rank = 1 to 10k Site make $12million
  • Quote = “Count the Cost”
  • @kennkelly

Session 5: Write a kick ass Blog Post

  • Skl.sh
  • TOOL: missinglettr and buffer
  • TIP: social buttons “social warfare, click to tweet , pintres
  • Add keyword to every Image in post = Alt Tag, Filename
  • Max 10 <h2>
  • Keyword in your URL, <H1>, meta description and meta title.
  • User Intent = commercial (Ready to buy , like get quote)
  • Vague = Bad
  • Edit:  spelling+grammar / read it out loud / it’s interesting for your audience
  • TIP: Intense Focus, No perfection
  • FRee TOOLS:  librestock, Picaba, unsplash, pexels
  • Google Image = look for copyright and reusable
  • Image worth 60,000 worths
  • Short bullet points
  • Extras = twitter handle x bizs you mention in article
  • Blog Outline ( Brief from client, Meta Data, Introduction, Subheadings[aprox 200 words], conclusion[call of action]
  • Work around distractions
  • Get idea structure from other Site
  • DONT Copy+Spin article /
  • Topic related to the site you will write to
  • TODO tools: Sourc’d / Evernote / Pinterest
  • Be a source of inspiration for topics
  • Research like an expert = Authority expert ) domain authority DA above 30 / check publish date < 1-2 yrs / a lot of people link to them.
  • TODO : Trello
  • Always keep something to write to grab the idea with you
  • Take Inspiration: Podcasts, Books, Conferences, Blog Articles, Colleagues, Questions of Friends.
  • Google = “The sales lion”
  • Survey Blogs = Orbit Media Companies
  • 1500 words minimum average

Session 4: Disabilities

  • If Medical Site / must have accessibility especially if GOv money ( like Medicaid, etc )
  • Help : Stanford online accessibility program
  • TODO = Run WAVE web accessibility tool to get errors in your Site
  • Screen readers = use <h> use <p>
  • Content = Contrast / Sans serif fonts
  • You can get sued / more laws / Google /
  • Microsoft Eye Control in Win 10 – just use Eyes
  • Kindle “Brile” tablet
  • Web Tools = Screen Readers / Magnified screen fonts
  • 1st trial ( Judge ) Winn-Dixie Store
  • Web Site = must be link to a local physical location
  • Companies = Dominós Pizza are big and got some law issues
  • Websites are “Public Accommodation”
  • Public Accommodation = What Sites are Liable / almost everything
  • Depto Justice – Judge / Law

Session 3: Membership Site

  • Membership Site = Validate idea | Decide Complexity | Give yourself time | Get some help | don’t forget the little things.
  • Budgetschool.com
  • Invite your friends to test
  • Have a development site
  • Create a customer support system
  • Don’t forget the little things
  • Document everything
  • WP PlugIn: wishlist
  • Solo = But help make things go faster
  • Site = content / content delivery / ease of use / supporting resources
  • ??Go solo / Complex os Simple / Fast Delivery and monetize
  • Choose two = Good \ Fast \ Cheap
  • Decide = Renting vs Own
  • Explore your idea by going live first
  • Collect testimonials – get feedback – Host live workshop
  • $99 budget school program before product is ready
  • Pré selling works

Session 2: Web Design Rates

  • Web Solution = Increase conversion + more clientes + less admin work = $5k
  • Twitter = listen to Complains ( make a twitter customer list ) Listen x Problems (write a solutions in your website) and offer solutions
  • Reduce admin time/ more leads / extra revenue
  • $5k to $10k x Solution no package
  • Customers want a Solution Not a product ( package )
  • Customers pay more x more communication
  • Skype once per month
  • Explain things
  • Communication = most important part of the experience.
  • Create a Map of steps/ then use it for future customers. From visitors
  • Process @ Systems = Organize
  • Clients pay more if your brands  make them feel good
  • Brand = ( it’s everything, no just your logo ) , no confuse people
  • More $ if better experience
  • Make clients Feel something when contact
  • If Code solution means charge more
  • Solution doesn’t exist ( by default ) = Create One
  • Convert visitors to customers more time but more & high rate
  • Start at the end
  • Take classes + design + practice a lot
  • Design look cheap = attracted cheap clients
  • Skills = quality = long lasting
  • Improve skills / create great experience / create packages / stop selling websites
  • Old  bad sites $150usd
  • Full ecommerce site aprox $10k

Session 1:  Freelancing

  • Morning / Afternoon / Evening = pick one for family
  • Don’t forget what really matter in life.
  • (Trello)
  • Freelance work = varíe Seasons.
  • Don’t waste the slow time.
  • Focus in Process
  • Book= “checklist manifesto”
  • Consistency and Checklist make you better.
  • Debt = “is a ball and chain” | decrease expenses – increase recurrent revenue.
  • Network eliminate bad people and bad customers
  • Have a network of people you trust.
  • Become a person its good to know = always ask = “what can I do for you “

Keynote

  • ‘Gutenberg’  in ver 4.9 or 2018

 

AUDIO

 

 

2016

4.6 upgrade
Disable blogging via plugin
Square plugin
Wayvackmachine plugin
Wordpress denver nov 5-7
Ithemesecurity plug in to secure sit
Backupbuddy
Wpiofile. Plug in to download
Wordfence plug in to secure site
Mospaw@gmail.com

AMP
40% quit if not 3 secs
Amp plugin X translate our Wp site
Glue for yoast SEO and amp
2016 London WordPress….

Topics

Day 2

Speed
– optimize image png.com (best in Kb
– Plugin: better WordPress minify
– insert bottom of .httpaccess file snipet
– plugin : hyper cache
– use caching in host
– primary-image.com
– developers.google.com/speedtest
– tools.pingdom.com/fpt

Clients
– U read “terms & conditions” of whole grain digital.com
– sell less / give free help then will call back
– don’t look at the logo, look as humans
– love ( yourself + team + client + world )
– Clients = word of mouth + organic search + repeat business.
– 404 pages = make It fun
– uxforevery.one
– Google experiments
– goodui.org
– theme = maker
– use git for develop x ver control
– install x chrome = “easy tracer”
– php debugger
= xdebuger or
= php storm

Day 1

-Yoast SEO plug in
– headline Analyser plugin
– jet pack
– grammarly
– Hemingway editor
– spam B
– dictation tool x iPhone
– Wp scan ( securi.net ) look x hacks
– do-clo in php ( research )
– backup origun
– iconlize.com / translate language
– plugin = wpml
– multilingualpress
– polylang
– bogo
– Braintree plugin =language+currency

  • Firefox dev tools

  • yoast tools / SEO

  • wimwar
  • majestic million / check links
  • serlab / ranks
  • answer the public.com /
  • link building & outreach
  • haro / helper report
  • crystal
  • Google box
    ..
    Plugin
  • insert headers and footers
  • jetpack
  • amp for WordPress
  • pagefrog
  • search engine visibility

 

 

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