CORE
As a IT Latino corporate communications consulting company. Weptonic design and implement social media, web, mobile and global content, establish relationships with communication agencies and play a key role defining and managing news agenda and the successful execution of the corporate editorial strategy.
- Creating and implementing client social media, mobile, web and digital content strategy.
- Content creation and directing agencies to design and develop digital content.
- Management and maintenance of client .com, including coordination with all internal site owners (corporate and regions) to ensure consistent branding, narrative and quality.
- Manages client .com governance, compliance and content guidelines.
- Coordinate internal and agency training programs.
- Strategic management of client ’s news agenda and the successful implementation of the Editorial planning process.
- On-going planning and execution in between Editorial meetings.
- Strategic advice to the different working groups.
- Define key news cycles and prioritization.
- Alignment around client’s communications framework and narrative.
- Manages agency budgets . Like Web IT support and hosting, brand design, social media and digital content design and development.
- Act as a communications lead representative.
Digital Content
- International level communications.
- Writing skills and ability to coach others in writing skills improvements.
- Defining the overall content strategy, purpose and messaging for sensitive or critical topics.
- Identifying, harness or use the appropriate channels to tell the right story, at the right time to the right audiences.
Web
- Ability to narrow in and focus on the most strategic forms of communications to achieve the desired outcome.
- Proven experts in search engine optimization and search engine marketing.
Mobile
- Deeply engage and aware of how communications is being reshaped on a daily basis through all channels of digital and traditional vehicles and tools.
Social Media
- Catalyst to address business issues or opportunities that could impact key audience perceptions.
- Identifying and resolve inconsistencies across communications prepared by separate groups or functions.
- Experts in the environment of social media channels and able to develop strategies, campaigns and programs.
- Focus and shares insights, best practices and knowledge about the shifts, innovations or trends in social media and the social graph.
- Establishing networks with key social media channels and digital content providers.
- Expertise in crisis management and rapid response via social media platforms.
Digital Managment
- Experienced managing and interacting with agencies.
- Establishing collaborative business partnerships with agencies that benefit client business long-term.
- Demonstrated ability to build, leverage & maintain contacts with key external and internal stakeholders.
- Experienced working in an international and virtual environment.
- Strong regional public speaking, good influencing skills, executive presence & interpersonal skills.
- Ability to think strategically and implement tactically.
- Get things done, effectively and diplomatically.